4 Reasons to Become a Barden Independent Dealer

Posted by Jamie Kline on Feb 24, 2021 8:00:00 AM
Jamie Kline


Becoming a custom home dealer is a life-changing decision. So is expanding an existing business. That’s why it’s important to find the right manufacturing partner. 

What does that partner look like? One that’s truly supporting your business and its long-term goals. 

Barden Building Products works with its independent dealers -- which range from builders to consultants -- from day 1 to help them develop the expertise and skill sets demanded in custom home construction. With our decades of experience, we provide tools and resources you need for success and the continued growth

Barden custom home dealers do more than offer our panelized construction products. Working together, we help as many clients as possible realize their dream homes. 

4 Reasons to Become a Barden Custom Home Builder or Consultant 

For new and existing custom home companies, becoming a Barden Building Products independent dealer offers several key benefits: 

  1. Independence
  2. Support 
  3. Marketing
  4. Networking and peer mentorship 

1. Independence 

All Barden Independent Dealers are truly independent. While they are part of the Barden family, each company operates a standalone business. And because it’s your company, you have the latitude to run your business as you see fit. 

Some of our dealers act as contract managers or consultants, while others are independent builders. Regardless of dealer typer, you’re never alone. 

As one of Barden’s custom home dealers, your company has a partner with a proven track record. Leveraging the Barden name, you’re able to build a business that has brand recognition and opportunities to scale. 

2. Support 

After decades in the custom home industry, we’ve seen it all -- from unique custom homes to shifts in the housing market. With experience comes knowledge, and we’re happy to pass along what we’ve learned to our independent dealers. When your company is successful, we’re successful, too. 

We supply you a framework for success. When starting out, we provide the resources for:

  • Setting up a design center
  • Following up on leads 
  • Computerized pricing, estimation, and scheduling
  • Designing a fully customized home 
  • Fully completing a project with quality materials and little waste

Beyond day 1, Barden remains a partner to your company, offering the resources to be competitive and help more clients. 

3. Marketing 

In the world of custom home building, marketing is critical. Barden Building Products helps its independent dealers stand out from the crowd. Our independent dealers benefit from: 

  1. Brand recognition, which goes a long way with potential clients. 
  2. Our advertising co-op program, which covers up to 50% of your advertising costs and up to 1% of your net package yearly sales.
  3. Marketing materials, such as guides to the custom home building process or reader-friendly floor plans and brochures. 
  4. Barden homes are 100% customizable through an efficient and proven process. Other home-building techniques do not offer the flexibility or budget-friendliness of our panelized home construction method. 


4. Networking and Peer Mentorship 

All our custom home dealers are part of our Barden Independent Dealer Network. 

The network comprises dealers with decades of experience. Should you run into a roadblock or need a second opinion, chances are a fellow network member has experienced the same issue. Our dealers support each other, offering insights and advice to fellow independent home consultants and builders. 

The Barden Independent Dealer Network also improves the custom home-building process. With so many dealers behind it, Barden is able to purchase building materials in bulk at lower rates. We also become a dealer’s supplier of choice. For clients, this bodes better for their bottom line and construction timeline. 

Resource: Take a closer look at our independent dealership program: 

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Joining Barden Building Products as a Custom Home Dealer 

Barden Independent Dealers play a big role in our success. 

As a true partner to your business, you’ll get the support and resources needed to find your own success. From the day your company joins Barden, we work side-by-side with you to grow and scale your business. 

Ready to start your custom home builder career with Barden Building Products? 

We’d love to have you. Contact us to get started! 

Learn More About Becoming a Barden Independent Dealer

Topics: Insider, Resources, Independent Dealers, Barden Independent Dealers

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